Since establishing his own brand, Lin Shiao Tung has devoted himself to crafting jewellery that conveys touching and sentimental values. With utmost purity and sincerity, he creates jewellery by transforming cold, hard metal into soft, flowing lines, showcasing the alluring shapes and radiance of gemstones. Lin advocates for the concept of lifestyle jewellery, seamlessly integrating various authentic Taiwanese design elements into his works, resulting in the "Magnificence in Minimalism" style. Additionally, he infuses his childhood memories of wearing jade pendants as a symbol of protection, and the emotions of happiness in life into his works, thereby creating the My Jade series. This series challenged the skill of craftsmen and incurred significant costs to create the perfect "Bluebird" and "Jade Bear".